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How to find appropriate keywords for SEO? (Part 2)(31Jan2015)

As a response to my earlier article How to find appropriate keywords for SEO? (15Jan2015), more weeks have gone by and it seems that there are some good results being  generated from the keywords. Let me show you some examples.

We have implemented the keywords from research on different local forums into a series of blogposts on the website as “Cases Sharing” (個案分享)

  • 村屋
  • 居屋
  • 私樓
  • 唐樓
  • 辦公室
  • 商場
  • 工厦

個案分享 Archives - 寬頻報價王 Broadband HK

 

The objective of this case sharing is to provide keywords for the search engines to index. So when a user search for a specific site or specific type of service, the search engine will more likely show results from this site.

For example, if I search for 常盛街 寬頻, the first result that shows up is a case by Broadbandhk.com. That’s brilliant, but why? How did it happen?

常盛街 寬頻 - Google Search

 

It’s because the words are well recieved by the search engine, so when the user asks for pages that contain the words 寬頻 and 常盛街, this result seems to contain the highest number of these keywords compared to other competitors, in that case, Google believes this is the most relevant result and shows it as the first result.

私樓 網上行 家居寬頻上網 - 何文田常盛街常康園 (D00156) - 寬頻報價王 Broadband HK

 

Therefore, as this example shows, keyword density is one of the parameters used by search engines to  rank search results. In other words, if you have more keywords the user is searching for in your webpage/post/article, the search engine will rank your results higher than those of  the competitors.

 

 

 

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How to find appropriate keywords for SEO? (15Jan2015)

(Written by Conrad Ko, Edited by Margaret Jarvis)

寬頻討論 - 香港討論區 Discuss.com.hk - 香討.香港 No.1

(Source: http://computer.discuss.com.hk/forumdisplay.php?fid=115)

To do a good SEO, it’s very important to know what the vocabulary of your audience is, instead of the official keywords. For example, for a technician in the field HKBN 300M Residential Broadband is the official keyword, however in the audience description it will be “香港寬頻 300M 上網”. If you include Residential Broadband as keyword in your post, it will not generate enough audience if the client is searching for  香港寬頻300M, because the computer will not know HKBN and 上網 are basically the same idea. In that case, always use the client’s terminology in your post and marketing materials, when in Rome, do as the Romans do.

 

How do we find out what keywords the clients are using?

To learn more about client keywords, I suggest you to go to the top forums and discussion groups, read the headlines, highlight the keywords they are using. In the following list, I have listed some keywords commonly used in the field of broadband. In promoting future posts of Broadbandhk.com, I will try to use these keywords as much as possible to boost the rankings of Broadbandhk.com on search engines.

Product/Service:

  • 寬頻
  • 家居電話
  • 固網電話
  • 上網
  • Pre-Paid 卡
  • 數據卡

Venue:

  • 村屋
  • 局屋

Provider:

  • 網上行
  • HKBN
  • 香港寬頻
  • Netvigator

Fee:

  • 安裝費

Verb

  • 完約
  • 續30個月

Johnson is smart.