The implementation of Blogpost SEO (6Jan2015)

To generate more organic traffic for Broadbandhk.com, Broadbandhk has to implement some strategies. Given the nature of the Broadband Broking Business, Broadbandhk handles 30-50 calls per day in which 3-4 cases per day can be completed.



Customers who are searching for Broadband related information are searching for

  • Location
  • Speed Available
  • Price (Yes, Chinese Consumers are ultra price sensitive)

So I suggested Broadbandhk.com to use these data to compile a series of blogposts, so that for each case, a blogpost will be created. The search engine will automatically index these details of the post.I will use the following case as an example. 

香港寬頻 商業寬頻服務 - 荃灣金熊工業大廈 (C20150105J) - 寬頻報價王 Broadband HK


This is a case of business broadband service in Tsuen Wan. The Address, Service Provider, Speed and Price will be indexed into the search engine, so next time someone searches for “荃灣金熊工業中心"and "寬頻". It is very likely the site will pop up.

金熊工業中心 寬頻 - Google 搜尋

Any SEO expert and GURU will tell you to implement very complicated strategies. However, a knowledge of the industry is the most important part of SEO.0





Advice to Successfulresumeshongkong.com (5Jan2015)

Resume Editing _ Successful Resumes Hong Kong


(Source: http://www.successfulresumeshongkong.com)

Dear Owner,

My name is Conrad Ko. While I was browsing your site, I figured I could give you some suggestions, especially in Hong Kong.

First of all, please provide a Chinese Version of the Site, since most locals are not competent in English, they will have difficulties understanding your site and thus fail to make a purchase. If they speak good English, you are out of business.

Locals in Hong Kong are very reluctant to shop online. To gain their trust, I suggest you should register a Local Phone Number (Starts with a 2). Since most Chinese rely on the telephone for formal business contact, it’s also used as a means to test whether the business is “legit” or “alive”. Let me repeat, register a telephone line that starts with a 2. 2 is of strategic importance because they are the first telephone numbers provided in Hong Kong. Customers will assume your business to be proper if you have a 2.

You should also consider registering a local business address, Customer will have more trust in your business if your business is offline. Chinese prefer offline businesses over online businesses any day,  even if you are not planning on meeting your customers personally. Having an address on the site can only help. “By reservation” is commonly used to deter walk in customers.

Hook up with Recruiters/headhunters, it would be nice if you could provide a service to refer your customers  to recruiters directly, if properly done, they will value your service more than as “Just another CV Writer”.

If you need a database of Head Hunters, you can contact me at wyk747@gmail.com

I am an examination consultant, I assist students in preparing their HKSI and IIQE exams in Hong Kong. You can refer needy candidates to me. If this was properly done, they would value  in my works, you can visit

Conrad Ko



Advice to Algorithmic Trading Group (3Jan2015)

Dear Tom Voute,
This is Conrad Ko who spoke to you on Telegram.
Basically I am an examination consultant who prepare locals for financial regulatory exams in Hong Kong.
Opportunity 1
Some of my students would like to pursue a career with trading (prop) and asset management roles. Yet unfortunately they are not from an Ivey league school.
So I was trying to reach out and look for opportunities for them.
The are hungry but they don’t know how to hunt and network with courage. They will be willing to work for free, but I believe some form of funneling is necessary to yield the cream of the crops.
Therefore, please let me know what kind of individuals you are looking for, in terms of
  • academic abilities
  • programming skills
  • background
  • experience
  • an existing trading model or idea

Let me know so, I might be able to match you up with a few candidates only if they are capable. A lot of them are willing to work for free, but the most important part is their competencies.

Opportunity 2

On top of that, I have met some individuals who are seasoned traders but lack of skills to turn their ideas into models to testify and automate their trades.
If you know someone who can become a consultant to train and assist these individuals in building trading models, I believe its is also a very profitable business.
Intro and follow up
Let me give you a more thorough Intro about myself. I used to be a private banker and stock broker for BOCI and Haitong International. I did not met the quota and figured that sales position was not for me. So I started the exam prep business in 2013.
I am currently an unpaid adviser forwww.broadbandhk.com and a few other start ups. I do reach out to people in different industries regularly as a brain stimulation exercise and what I coined as “Hail Mary Approach” personal marketing. Thanks for letting me pick your brain with your sense of humor and sarcastic tone of voice.
Nice to meet you! You can reach me at +852 93475637 and wyk747@gmail.com. We could meet up next week if you have time.

Advice to Sun On Tai Paper Co. Ltd. (2Jan2015)

Dear owner,

I am Conrad Ko.

I have some suggestions for you regarding your ad​advertisement on Yahoo.com.hk

Since I am an exam preparation service provider, I was conducting a search on Yahoo today with keywords “IIQE Past Paper” and “HKSI Past Paper”. Usually my competitor “Passhksi/Passiiqe” will show up but it seems your Ad, advertising Paper Products showed up which is completely irrelevant.

hksi past paper - 雅虎香港 搜尋結果

Upon more thorough tests, it appears to me that your advertisement on Yahoo shows up every time the word “paper” is included. In that case, your advertising dollars is wasted on irrelevant searches.

Because I am a business owner myself. I would kindly recommend you to talk to your advertising agent to avoid these kind of problems again.

Conrad Ko



Advice to Broadband HK (31Dec2014)

Improvement on Phone Manner

  • Use a soft tone of voice and a slower pace of speech, by slowing down the pace of speech; Broadbandhk can dominate the conversation easily.
  • Always repeat what the customer says and what you say, the more repetitive you are; the more trustworthy you are.
  • Confirm every detail the customer provides to avoid careless mistakes and confusion.

Improvement on client generation

  • Provide phone related instructions to clients to generate value for clients and obtain contact information for cross sell.
  • Provide coupons and related promotion schemes to existing clients to seduce them into buying more products from Broadbandhk.

Improvement on website development

  • Provide case price and details on the website for better SEO and cross sale opportunities.