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Letter to Nestle Waters (18/7/2015)

20150718_210441

Dear Bruno Le Ciclé,

I’ve been meaning to contact you. I would like to draw your attention to the recent lead-in-drinking-water crisis in Hong Kong. A lot of the water pipes in Hong Kong homes are polluted by lead, that means drinking water is no longer safe. In the coming weeks, the government of Hong Kong and the media is going to investigate whether there are more buildings are affected by lead in pipes.

By uncovering more lead affected pipes, the fear is going to ramp up the demand for bottled water in Hong Kong.

However, if you noticed, as of now nestle water has no presence in Hong Kong. It is the perfect entry point to tap into the bottled water business in Hong Kong since the demand will soon outstrip supply in Hong Kong and the rest of the players are very mature bureaucratic and not responsive.

In the short run, Nestle bottled water can import water from other south east Asian countries. In the long run, nestle can acquire local players or build from scratch.

The existing big players in the market are

  • AS Watsons Group
  • Swire Group
  • Tiptop Water Group
  • Vitasoy Group
  • Jackal Porter Group.

I have no idea why nestle is not in the market as of now.

Therefore I would like to know if you and the other members of the executive committee will be interested in doing so. I am also writing to the other members of the executive committee. If you are or your fellow are interested, feel free to contact me since I am interested to represent nestle in bottled water related projects in Hong Kong.

Being attached is my contact.

Conrad Ko

conradko@conradko.com

Phone: +852 93475637

18 Jul 2015

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Letter to Nam Kee (南記) (14/6/2015)

魏遠謀

20150611_205945 20150611_205948

本人在二零一五年六月十一日經過,於西洋菜南街,發現南記粉麵的西洋菜街138號福苑1樓的分店的裝飾並沒有留意到燈光以及位置問題,沒有照顧到食客私隱的需要,令食客有走光的危機。

希望南記粉麵能在儘快處理這個問題。在不大幅增加成本的情況下,建議南記粉麵可以加裝磨砂玻璃紙就能處理這個問題。

此外,本人曾擔任多家中小企業的顧問,如需獨立意見,可以聯絡本人詳談!

 

高子昂

二零一五年六月十四日

電話: 93475637

 

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How to find appropriate keywords for SEO? (Part 2)(31Jan2015)

As a response to my earlier article How to find appropriate keywords for SEO? (15Jan2015), more weeks have gone by and it seems that there are some good results being  generated from the keywords. Let me show you some examples.

We have implemented the keywords from research on different local forums into a series of blogposts on the website as “Cases Sharing” (個案分享)

  • 村屋
  • 居屋
  • 私樓
  • 唐樓
  • 辦公室
  • 商場
  • 工厦

個案分享 Archives - 寬頻報價王 Broadband HK

 

The objective of this case sharing is to provide keywords for the search engines to index. So when a user search for a specific site or specific type of service, the search engine will more likely show results from this site.

For example, if I search for 常盛街 寬頻, the first result that shows up is a case by Broadbandhk.com. That’s brilliant, but why? How did it happen?

常盛街 寬頻 - Google Search

 

It’s because the words are well recieved by the search engine, so when the user asks for pages that contain the words 寬頻 and 常盛街, this result seems to contain the highest number of these keywords compared to other competitors, in that case, Google believes this is the most relevant result and shows it as the first result.

私樓 網上行 家居寬頻上網 - 何文田常盛街常康園 (D00156) - 寬頻報價王 Broadband HK

 

Therefore, as this example shows, keyword density is one of the parameters used by search engines to  rank search results. In other words, if you have more keywords the user is searching for in your webpage/post/article, the search engine will rank your results higher than those of  the competitors.

 

 

 

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How to find appropriate keywords for SEO? (15Jan2015)

(Written by Conrad Ko, Edited by Margaret Jarvis)

寬頻討論 - 香港討論區 Discuss.com.hk - 香討.香港 No.1

(Source: http://computer.discuss.com.hk/forumdisplay.php?fid=115)

To do a good SEO, it’s very important to know what the vocabulary of your audience is, instead of the official keywords. For example, for a technician in the field HKBN 300M Residential Broadband is the official keyword, however in the audience description it will be “香港寬頻 300M 上網”. If you include Residential Broadband as keyword in your post, it will not generate enough audience if the client is searching for  香港寬頻300M, because the computer will not know HKBN and 上網 are basically the same idea. In that case, always use the client’s terminology in your post and marketing materials, when in Rome, do as the Romans do.

 

How do we find out what keywords the clients are using?

To learn more about client keywords, I suggest you to go to the top forums and discussion groups, read the headlines, highlight the keywords they are using. In the following list, I have listed some keywords commonly used in the field of broadband. In promoting future posts of Broadbandhk.com, I will try to use these keywords as much as possible to boost the rankings of Broadbandhk.com on search engines.

Product/Service:

  • 寬頻
  • 家居電話
  • 固網電話
  • 上網
  • Pre-Paid 卡
  • 數據卡

Venue:

  • 村屋
  • 局屋

Provider:

  • 網上行
  • HKBN
  • 香港寬頻
  • Netvigator

Fee:

  • 安裝費

Verb

  • 完約
  • 續30個月

Johnson is smart.

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Letter to Pegasus Entertainment Holdings Limited (14Jan2015)

Dear Helina,
This is Conrad Ko. While I was reading the Pegasus Entertainment Holdings Limited website yesterday. I figured out there are some issues with www.pegasusmovie.com. Therefore, I called the office for Alvina who appears to be the director and the compliance officer of Pegasus Entertainment Holdings Limited. She kindly passed the matter and ask me to contact you.
As I look at it again today, it seems some problems are solved
  • Wrong Stock Code (8039->1326)
  • Wrong Name (天馬娛樂控股有限公司->天馬影視文化控股有限公司)
That’s great. May I kindly draw your attention to some issues that still persist?

Peagasus Front Page

​Problem 1:

As you can see the front page was still using the old name.
 Pegasus Contact Us [Eng]

Problem 2:

The Chinese Version of the website was fixed, yet the English website is still using the old name.
 Pegasus Contact Us

Problem 3:

As suggested by the website, Miss Alvinia number is :(+852) 2369 6210 which connects to a restaurant, this maybe a typo and should be fixed ASAP. Since she is the compliance officer of Pegasus Entertainment Holdings Limited, this has to be addressed before the HKEX find out.
Should you need any help on fixing these ir issues and data accuracy issues. You can contact me to discuss further.
Good Luck!
Conrad Ko
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Advice on Writing to Quincy Wong (10Jan2015)

Dear Quincy,

I read your article on http://www.am730.com.hk/column-244806.

It’s very nice you keep on writing on these articles, writing stimulates ones brain.

Just a little suggestion, I think you should focus on promoting your blog. Your reception in AM730 is less popular than your blog on money. If you can blend in how the commercialization has benefited running as a culture, it will be interesting.

You can also include more picture in the blog to make it more inteteresting. You can reference www.jamesaltucher.com or www.conradko.com He is a great writer and very successful in drawing eyeballs.

However, do you have plans to publish these blogs on your own? I noticed that Convoy published a books to promote the company which was distributed in major book chains. However, the reception was not good. Therefore, I suggest you not to keep publish it.

Keep on writing and I hope to see more in the future.

Conrad Ko

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The implementation of “Free for all” (7Jan2015)

(Written by Conrad Ko, Edited by Margaret Jarvis)
Flow

Since its inception, Broadbandhk.com has been facing a serious bottleneck, that is there was too much admin work related to the quotation and selling process. Prior to implementing the “Free for all” model, Broadbandhk.com has to gather information from sales and consolidate it into a comprehensive quotation and sell it to the client.

The old work flow

  1. Client call or email Broadbandhk.com
  2. Broadbandhk.com answer the call or contact the client to confirm his address and needs
  3. Broadbandhk.com pass on the address and needs of the client to sales
  4. Sales provide price and coverage details to Broadbandhk.com
  5. Broadbandhk.com consolidate the information and sell plans to the client.
  6. Broadbandhk.com ask sales to confirm installation details with clients
  7. Closing

The problems with this model are

As a result, I suggested to David that he adopt what I call a “Free for all”  model. In this “Free for all” model, Broadbandhk.com no longer has to deal with the selling process. Rather the sales of each company calls the clients directly, therefore, there’s less work to be done at the Broadbandhk.com end.

The “Free for all” model

  1. Clients call or email Broadbandhk.com
  2. Broadbandhk.com answer the call or contact the client to confirm his address and needs
  3. Broadbandhk.com pass on the address and needs of the client to sales
  4. Sales provide price and coverage details to clients and sell plans to the client directly
  5. Closing

The benefits of “Free for all” model

  • 2 fewer steps to be done
  • Higher trust level (Since the telecom companies are well known)
  • No sales role and coordination work at  Broadbandhk.coms end.
  • No lead time in each order
  • 3-4X chance of closing a deal, since the client has been  approached by 4 different sales representatives from different broadband companies.

(Note: Since the inception of such a model, the revenue of Broadbandhk.com has risen by 150% and average time per case has dropped  by over 50%- this is a significant pivot point for the business – Conrad Ko 14/Jan/2015)