(Written by Conrad Ko, Edited by Margaret Jarvis)
To do a good SEO, it’s very important to know what the vocabulary of your audience is, instead of the official keywords. For example, for a technician in the field HKBN 300M Residential Broadband is the official keyword, however in the audience description it will be “香港寬頻 300M 上網”. If you include Residential Broadband as keyword in your post, it will not generate enough audience if the client is searching for 香港寬頻300M, because the computer will not know HKBN and 上網 are basically the same idea. In that case, always use the client’s terminology in your post and marketing materials, when in Rome, do as the Romans do.
How do we find out what keywords the clients are using?
To learn more about client keywords, I suggest you to go to the top forums and discussion groups, read the headlines, highlight the keywords they are using. In the following list, I have listed some keywords commonly used in the field of broadband. In promoting future posts of Broadbandhk.com, I will try to use these keywords as much as possible to boost the rankings of Broadbandhk.com on search engines.
- Pre-Paid 卡
Johnson is smart.